Posts Tagged ‘talent shortage’

What’s Your Company Persona?

Thursday, February 20th, 2014


Persona:  A fictional person who represents a potential employee for your organization.

A persona helps identify major characteristics and traits that are important to your organization. It helps identify people who will be most effective in your organization.  When considering what traits or characteristics to focus on, go beyond skills to include areas such as personality, demographics and years experience.

Why Create a Persona?

A better question is to ask, why not? Wouldn’t it be nice to share a visual representation of your ideal employee? It’s not like you are tearing a picture from a magazine and sending it around the office.  Creating a personal takes thought, work and insight.  It requires you to accurately describe company culture and values and articulate why someone would be successful in your organization.  It takes time, energy and teamwork to create a useful persona.

Getting Started

Gather magazines, markers, scissors, glue and flip charts to use to develop your visual representation.

  1. Create a name for the person if you like.
  2. Add detailed background information, such as education, experience, and location.
  3. List values, and how this person will support the company values.
  4. Identify personality traits and actions that will be important to succeed at your company.
  5. Describe your company culture, including the informal environment and how this person will fit into your company
  6. Gather other important details about your company

If you are intrigued by this process and want more information on Creating Your Company Persona, contact Nettie Nitzberg of WOW! transformations.

Global Talent Challenges – Are you stumbling or doing it right? (Part 1)

Wednesday, June 8th, 2011


Recruiting executives from many cultures is an essential ingredient for success in today’s global economy.  It’s also a considerable challenge.  Do it right, and the company benefits from the diversity.  Do it badly, and the company stumbles and misses opportunities.

According to the Manpower’s 2010 Global Talent Shortage Survey, nearly a third of employers worldwide have difficulty filling positions because of a lack of suitable talent. In EMEA countries, the number is 23 percent; 41 percent in Asia Pacific; and 34 percent in the Americas.

So what do you do when you find the right executive talent for your global team?


  • Effectively integrating acquired and hired employees to build engagement.
  • Exploring ways to attract the right talent with the right skills, in the right locations, at the right times
  • Creating retention initiatives to retain top talent in a globally competitive talent market

Company leadership must respond to these challenges with innovative sourcing, recruitment, onboarding and development programs.

We will continue this posting in Part 2. Stay tuned.