Posts Tagged ‘Nettie Nitzberg’

May… Your Milestone Month

Sunday, May 17th, 2015


The month of May has been a milestone month for two young women that I know – my daughters.  

In the beginning of the month we celebrated Kayla’s 20thbirthday, and last weekend Perri graduated from college (magna cum laude – I had to brag.)  It is a great month for all of us moms to have the opportunity to celebrate these significant milestones in our children’s lives — as well as celebrate motherhood!

Perri and Kayla

Perri and Kayla

It has been a remarkable journey so far, watching these two girls grow from infants to toddlers to tweens to teens to adults.  What is more amazing is the fact that they are my daughters… and I am here to help, support and watch their journeys to becoming future leaders in their chosen fields.  So much happens in your 20s – you go to college, you have your first “real” job – you become independent – you create your future life. The values Perri and Kayla have; the skills and knowledge they have learned (and will continue to develop); the friends and connections they have made (and will continue to make); mentors they have found; and organizations they have been involved in are all essential foundations to their future success. Their journeys are underway…

As I look back over my career, and especially my 20s, I was not as lucky as Perri and Kayla in having a network of mentors, contacts, and idea generators to help me focus on my professional journey.  I was a late starter, but eventually I did find the right path.  I love my work now, even the transition that I look a few years back, but it has taken a long time and along the way I have learned many valuable lessons.

Lessons to Share

These lessons are now shaping the work I do, and the opportunities I have to help other woman navigate their professional development and leadership paths, including:  mentoring and coaching young women through CWEL at Babson College and other Babson programs; creating a Boston women’s networking group to ignite relationships and build connections; and developing a woman’s affinity group for a global client.

Most people don’t know where their paths will take them, but for the two young women in my family I see great things ahead.  There will never be a day that I will not cheer them on, coach and mentor them as needed, and most of all love them and be proud of all that they accomplish.

And to all the other women out there… take charge of your journeys and make a difference in ways big and small. Get out and take action! Why not work on your paths in May? It’s a great month for change. Congratulations to everyone on their spectacular journeys! 

Winter Weather and WOW! Update

Friday, February 20th, 2015

Outside the headquarters of WOW! it looks like ‘snowmaggedeon’.




We are under more than 90” of snow and shoveling has become a nearly endless task.  The white stuff is no longer pretty and traveling by foot in South Boston is as dangerous as driving: the two-way streets that are so narrow that only one car can pass at a time.  Huge icicles hang from the roofs, ice dams are taking over the gutters, and mountains of snow are obstructing views for walkers and drivers on every corner.  Take a glimpse at what I am talking about…


However, there is also some good that comes from this as well… spending time with family and friends (that live near by), catching up on old and new TV shows, and shoveling is great exercise.  It is also a wonderful way to meet the neighbors, make new friends, and connect with folks in the neighborhood!  Yes, there are some pluses from all of the white stuff!

WOW! loves to connect and engage! Over the past few months, Nettie has been connecting and engaging great women in Boston through an informal networking group that meets about every 6-8 weeks.  It is so informal there is no standard agenda except to bring a smile, your business cards and your cup of coffee. (When we meet in the evening, everyone buys their own cocktails).  The purpose of the event is to mingle and meet women of all ages, backgrounds, locales and industries, while making new friends in an informal environment. The event is fun and some great personal, professional and work connections are happening!

Growing our relationships!  We also are very excited that through Nettie’s work as a mentor/coach for Babson College’s Center for Women’s Entrepreneurial Leadership (CWEL) and the WINLAB program, we are partnering with WINLAB for our next event on March 12th at Babson’s Boston Campus.  This is super exciting and offers the WINLAB coaches a great opportunity to join in the fun and connect with each other and meet more great women.  If you live in the Boston area feel free to contact Nettie to get on the mailing list, and grow your connections {women only}.

Stay tuned…

for more WOW! updates in the weeks to come on how we are connecting, engaging and growing…


WOW is…

Monday, December 1st, 2014




All of the great people I have meet over the past three and a half years in …

Colleagues and peers who have helped me to
Discover my true passion in my work:  Connect-Engage-Grow Talent.

Economic rebound and
Family and friends who are my foundation.

Graphic Designer Jenn Baldwin who makes WOW! look great.

Human Resource departments in organization that hire WOW! for our
Instructional design and talent development consulting capabilities.

JCE Group (Dave Turano), one of my clients who
Kept his cool throughout the design and development process.

Lots of cool clients and work colleagues who have
Made the transformation into friends, such as … Susan, Julia, Jill, Andrew, and
Nuno …

Opportunities to work with awesome people like Kathy, Colleen, Kate and Vanessa at

Queen of edits and my writing and communications partner, Cindy Miller, who I
Respect, admire and who helps me sound articulate.

Solvay who allowed me to grow with them over eight
Terrific years and became a once-in-a-lifetime client opportunity.

UMass friends and alum I have reunited with both personally and professionally.

Various networking and membership organizations (TBCXPX) who have provided me
Tons of opportunities to meet new and exciting people, and talk about WOW!

Web designer Bethany Brown of 1018 Media, a master at her job who
(e)Xcels at every website she builds, and is fun to work with, too!

Your support and loyalty as I have transformed my business from A to
Z over these past 20 years.

A big thank-you for believing in WOW! – Nettie

Get Onboard and Go Beyond

Wednesday, January 5th, 2011

If you make one business goal this year, it should be to focus on keeping your top talent on your payroll. It’s a problem many don’t think about until it’s too late, but this could be the year that turnover rears its ugly head and cripples your business.

On January 5, 2011 The Conference Board, a non-profit business research association, released initial findings from its annual survey of employee job satisfaction. “Americans of all ages and income brackets continue to grow increasingly unhappy at work — a long-term trend that should be a red flag to employers,” says the Board’s press release. The study shows job satisfaction at a 20-year low due to economic instability, poor management, and the overall lack of appreciation of human talent.
The study presents a challenge that strikes at the heart of what we do at WOW! transformations. We help you create a workplace that nurtures talent from Day 1, building job satisfaction and a commitment to your bottom line.
“All Aboard,” the Workplace Rx column in this month’s T&D Magazine highlights one way we do just that. Working with an international pharmaceutical company, WOW! transformations designed and developed an initiative that positioned the company to retain top talent, engage employees and achieve business sustainability. As the article states, we at WOW! transformations “branded the initiative as a means to jumpstart culture assimilation from the day employees were hired, and to cultivate employee career development throughout their lifetime of service at the organization.”

Increasing job satisfaction and engagement takes more than an orientation program. At WOW! transformations, we call the process beyondboarding(tm). It broadens the idea of onboarding, which helps employees fully engage in a workplace, to include pre-boarding, sourcing and selecting the right people, and post-boarding, nurturing talent through learning and development initiatives throughout the lifetime of service at your company.
To understand how our work is transforming organizational culture, click below to read the full T&D Magazine Workplace RX column “All Aboard,” and see how an international pharmaceutical company put beyondboarding(tm) to work.

T&D Mag article Jan 2011 

How Are You Optimizing Your Expertise?

Tuesday, September 7th, 2010


Mariette Edwards has gathered a great deal of knowledge in her 15 years as an executive coach. For Mariette, the question was not, “What do I have to work with?” but a question of how to put all this knowledge to work to grow her business.

“I’ve created a vast amount of intellectual property over the past 15 years,” said Mariette, owner of Star Maker Enterprises . “And while I was doing this, I stayed in the background. I knew it was time for me to step out from behind the curtain and get in front of a broader audience.”

Enter WOW! transformations and the consulting company’s Optimize Your Expertise™, a process that helps a business owner capitalize on her expertise through the creation of customized programs and presentations designed to position her as a thought leader.

Working with WOW!’s principal Nettie Nitzberg, Mariette sifted through 15 years of experience to come up with two marketable products — a book and a workshop.

“I put everything I had in front of Nettie,” Mariette said. “She helped me see what was related, and how my materials worked together. WOW! transformations helped me optimize my expertise by serving as my filter — what wasn’t important was washed away, and what was important stayed to work for me in a new way.”

Mariette’s 15 years of intellectual property has now taken the shape of a new book, “The Creative Curse: Why Creativity is Not Enough,” and a companion workshop that takes her “Pitching for Buy-In™” program to a whole new level.

“WOW! transformations puts a frame around your objectives, and helps to organize your materials into a logical flow,” Mariette said. “The result is a transformation into something much more valuable and marketable.”

Do you want to learn more about Optimizing Your Expertise? Join WOW! transformations principal Nettie Nitzberg on Sept. 15 from 6 p.m.-8 p.m. for a workshop at ROAM Atlanta, 5815 Windward Parkway, Suite 302, Alpharetta, GA 30004. Cost is $15. Click here to register. (Note: This is part of ROAM’s Women Entrepreneurs series; both men and women are welcome to attend.)

beyondboarding™: What are the benefits?

Monday, March 29th, 2010

A big challenge for organizations is company culture. At WOW! transformations, we believe that organizations today must create a company culture that embraces an employee throughout their lifetime of service at the company. It begins the moment the employee is offered a job and ends when they leave the organization. This is called “acculturation” – the process of adopting the cultural traits or social patterns of another group. We have branded this approach beyondboarding as it goes beyond orientation or onboarding and takes a strategic approach to employee and organizational growth and development.

What comes to mind when you hear this word?  A company that integrates beyondboarding™ into its culture reaps many benefits, including:

  • Reduced turnover
  • Higher retention rates
  • Greater level of employee satisfaction and engagement
  • Attraction of a talent pool that is highly qualified and anxious to join your organization

We believe beyondboarding™ is the next step for a high-performing company. How do you see your company benefiting from such an initiative? Please share your thoughts!

Ho Ho Ho

Monday, March 8th, 2010

“Coaching works best when people use it as a pro-active method, rather than in reaction to situations that are becoming difficult.”  
Steven J. Stowell, PH.D/Matt M. Starcevich, Ph.D, Win-Win Partnerships

For the past few years, WOW! transformations has worked with an international R&D client to implement a global management development curricula. I recently attended the train-the-trainer for first session of the series, which focused on foundational management skills and coaching.

We used a You Tube video to illustrate coaching and development, and I’m still laughing. The video sets the foundation for effective vs. ineffective coaching in a fun and engaging way, and provides the facilitator with lots of ammunition for a hearty discussion.

Take a look at the video (click here to play it) and put yourself in the seat of the participant.

Santa Sessions

Who would have thought that Santa cannot get his ho ho ho’s right?! Would you agree that this team of coaches has some development opportunities themselves and may want to rethink who they are coaching, and how?

What could these coaches have done differently? What would you have done in this situation?  How might you, as the coaches’ manager, helped? 

Consider the following ideas regarding coaching and feedback:

  • Effective feedback and coaching takes time and uses very specific skills and abilities.
  • Coaching is a critical and important part of your job as a manager.
  • Coaching done poorly can harm your relationship with your employees and erode their trust in you.
  • It is important to know the development needs of each employee, and how best to coach them individually.
  • Coaching moments can occur at any time and it is important to know what to do, what to say and how to say it.

How much more effective might the coaches have been if they had a model to use in giving Santa feedback?  How much less frustrated would Santa have been if the feedback had been different? Put yourself in Santa’s shoes.

The Coaching TIPS2 Model, used in the program and developed by CMOE, would have been helpful to Santa’s coaches.  Here’s how the model works:

  • Tip #1 – Support: To keep the conversation positive and create a safe environment where information can flow freely.
  • Tip #2 – Define the Topic: To work with the person you are coaching to develop a clear picture of the current situation, opportunity or issue.
  • Tip #3 – Establish Impact: To help the other person see the full picture and gain new awareness or insight about the topic.  To help unleash motivation and create a “felt need” for action.
  • Tip #4 – Initiate a Plan: To develop creative solutions and a new course of action.  To establish the boundaries of a specific plan and move beyond a concept.
  • Tip #5 – Follow Up and Sustain:  To continue the progress made during the conversation through monitoring results, checking on action items and modifying the plan as needed.

This coaching model is simple yet effective for the following reasons:

  1. It emphasizes the process side of the conversation, not the content side.
  2. It may be used in a variety of situations.
  3. It is not linear, but is a dynamic process.
  4. It is most successful when you know the person you are coaching.

If Santa’s coaches applied this model to the situation, you can be assured the outcome would have been much more positive.

— Nettie Nitzberg, principal, WOW! transformations

Buried Treasure? You may be sitting on a pot of gold!

Monday, February 22nd, 2010

Recycling is taking on greater importance as mankind seeks a way to build a more sustainable future. Recycling, which takes obsolete and outdates materials and processes them into commodities, provides a means to meet the challenges of today’s world, offering both economic and environmental benefits.”

— Institute of Scrap Recycling Industries

In today’s economy, we hear so much about recycling, reusing and repurposing. Many of us have enthusiastically jumped aboard the “sustainability” bandwagon. We are doing what we can in our homes and in our businesses, and feel great for being greener, smarter and more ecologically focused. 

I want to challenge this thinking in a fun and innovative way to see how you can turn your “green thinking” into “a pot of gold.”

Let’s begin with a quick quiz — answer yes or no to the following questions. Consider your currently job, but also think back to other jobs you have had, businesses you have owned, all the work you have done since you started working. Have you ever:

  • Been identified as a subject matter expert on a specific topic?
  • Developed a presentation?
  • Created a workshop?
  • Trained employees on a process, service, product or system?
  • Researched and authored a white paper?
  • Presented at a conference or business meeting?
  • Written an article?

Congratulations! If you answered ‘YES’ to any of these questions you are one step closer to attaining your pot of gold.

Time, effort, research and development went into learning about the topic, as well as writing and creating any of these assets.  You had to develop subject matter expertise to produce these materials. I bet they are probably on a topic that you are passionate about and have, let me guess, focused your career or job around. 

Now here is the million-dollar question — have you gotten your biggest bang out of these materials?  Did you use them once or twice, store them away and move on to the next pressing matter? Many professionals don’t even think twice about ways to repurpose the content, even after spending weeks working on them! 

That is your challenge today: Don’t recreate the wheel. Get innovative.  Think outside the box. Challenge yourself to consider ways you can recycle, reuse or repurpose existing materials, along with your subject matter expertise, to grow your business, develop your employees or position yourself as a thought leader.

Here are five things you can do right now to get closer to your pot of gold:

  1. Identify conference or business association where your topic would be a good fit.
  2. Turn a white paper into a blog entry.
  3. Repurpose a workshop into a webinar.
  4. Change a presentation into a seminar.
  5. Become a mentor and train new employees on your expertise.

Still challenged on how to create new opportunities for your business by the content you already have?  That’s where WOW! transformations comes in — we can help you get started.  Click here to assess your inventory.   Complete the inventory assessment within the next 10 days for a free 30-minute call to discuss ways to find your pot of gold.

— Nettie Nitzberg, principal of WOW! transformations

Are you a thought leader? Maybe you are and don’t even know it!

Tuesday, February 16th, 2010

If any of these situations apply to you, you may be a thought leader and you don’t even know it:

  • Clients come to you for advice because you have knowledge and experience they don’t.
  • People in your organization reach out to you because of your knowledge regarding a product, service, system or topic.
  • You are asked to give your expert advice on a topic and are then quoted in a magazine or online publication.
  • Business groups or trade associations ask you to give a presentation or sit on a panel of experts.
  • You have been asked to mentor to a new employee.
  • The Training Department has asked you to facilitate a workshop on a specific topic because you are the internal subject matter expert.
  • You are sought out at work because of your innovative thinking and approach on a subject.

At WOW! transformations, we consider a thought leader to be someone who has strong knowledge in a specific topic. In other words, you know your stuff. You share and promote your ideas; teach and facilitate learning on this topic. You’re recognized as an authority internally or externally; considered an innovative and high-level thinker; and people seek you out for advice. You are trusted.

So, are you a thought leader? 

Take a look at three other definitions of thought leadership that align with our thinking:

  • Wikipedia defines a thought leader as a futurist or person who is recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights.
  • Blueflavor blog defines thought leadership as a person or company that actively promotes and discusses ideas that are relevant to their peer-base. 
  •  says thought leaders are experts who are recognized among their peers as an authority on innovative ideas within a particular industry. Thought leaders confidently promote their ideas. Most importantly, thought leaders have earned respect from the outside world for their deep understanding of their business the needs of their clients and the broader marketplace in which they operate.

At WOW! transformations we believe you can take your knowledge and expertise to new levels and position yourself as a thought leader.  It’s an achievable task, one you’ll need tools and confidence to complete.  That’s where we step in.

Here is how we helped one thought leader begin that journey.

WOW! transformations worked with Wellstar Cardiovascular Medicine, PC, a large cardiology practice, to assist one of its physicians who was presenting an industry technology overview at a national medical conference.  We helped them rethink the presentation flow and content by telling a story instead of spouting off step-by-step bullet points. Wellstar CVM’s presentation was re-worked to tell their story as a case study, position the physician as a thought leader and create a visually dynamic and engaging look at industry technology.

Here’s what Rick Siegel, executive director of Wellstar Cardiovascular Medicine, PC, had to say about our work:

 “One of our physician partners was a speaker at a national medical conference.  We really needed help in designing, developing and delivering a presentation that would make him stand out in the crowd. WOW! transformations not only helped create visual materials that guided the audience through his presentation, but also produced informative handouts that actually supplemented his talk.  They helped us ‘think outside the box’ to create an interactive presentation that told our story, instead of just delivering a bullet-point message.  Nettie’s guidance was on point and exceeded our expectations.”

Don’t’ be Overwhelmed – Make it Fun!

Monday, February 8th, 2010

I am on a learning quest, one that seemed to begin as a nightmare.  My marketing communication consultant and several marketing friends have “gently” suggested we begin to identify some websites, blogs, thought leaders, tweeters, LinkedIn Groups, to start following to educate ourselves as we transform WOW! transformations into professional services firm specializing in knowledge transfer consulting and development of  intellectual property!

It started out being an overwhelm venture — or at least I thought that until I came up with a plan of attack today to make it more of an adventure and less of a task.  I decided I would start with Twitter since I am so new at it. My plan was to find a few people to follow, and then see who they are following and check them out. It became a game of sorts identifying who these folks are and determining why someone would follow them.  I decided I would mix it up — follow some organizations who are thought leaders in the knowledge and learning fields, identify a few practitioners in the virtual learning field, as well as a “current” management guru or two.  Add in a comedian (Ellen Degeneres), an actor (Ashton Kucher), a coffee company (Starbucks), as well as newscaster (Ann Curry) too!  A number of others Tweeters found their way into my “following list” and I continue to add and delete to see what new information I can obtain, learn about some great sites to visit, read some wonderful and thoughtful articles and generate a giggle or two.

I promise to keep you posted on my ventures into Social Media as I learn more about social media strategies and tactics.  Follow me on Twitter at or join me on LinkedIn: